Product Design
UI/UX Design
Design Systems
Figma
Prototyping
Branding
Motion
Next.js
React
TypeScript
Tailwind CSS
Accessibility
CMS
AI Exploration
Product Design
UI/UX Design
Design Systems
Figma
Prototyping
Branding
Motion
Next.js
React
TypeScript
Tailwind CSS
Accessibility
CMS
AI Exploration
Product Design
UI/UX Design
Design Systems
Figma
Prototyping
Branding
Motion
Next.js
React
TypeScript
Tailwind CSS
Accessibility
CMS
AI Exploration

Frimesa’s recipe website

UI DevelopmentUX DevelopmentBrandingConcept & Illustration
Frimesa’s recipe website

The interface design and branding is characterized by a bold, food-centric, and responsive aesthetic that effectively utilizes a warm, high-contrast color palette. The branding is built around a passionate, script-font logo and a dominant scheme of rich yellow/gold and vibrant red, which evokes the warmth of cooking and the color of meat, creating a strong, appetite-appealing identity. The interface design is highly visual and modular, featuring large, high-quality images of food and products, clear, bold typography for headlines, and a flexible, grid-based layout that adapts seamlessly across desktop and mobile views. Key design elements include prominent navigation with clear, categorized tabs, attention-grabbing promotional banners with strong calls to action, and a content structure that mixes recipes, product information, and educational "Myths and Truths" in visually distinct.